An HVAC Industry Veteran Moves and Changes with the Times
As Packard’s Product Offerings Grow, so Does Its Need for Space and a Fresh New Look
Kennesaw, GA- 2012 marks several exciting milestones for Packard Inc., a 53-year old master distributor of heating, air conditioning, refrigeration and appliance motors and parts. Packard is expanding its private-label product offering to provide high-quality, flexible options in its Titan™ line of capacitors and contactors. The company has also recently embarked upon rebranding efforts which include a modernized logo, and bold new packaging. To accommodate its expansion and increased inventory, Packard moved its corporate headquarters in late 2011 to an 82,000 square foot state-of-the-art facility, doubling the space of its previous location.
Packard’s relocation to a larger facility has also allowed the company to increase its personnel in order to help meet the demands of its growing clientele. Tom Campbell, Packard’s CEO, who celebrates 40- years with the organization in 2012 said, “As the HVAC/R industry continues to grow and evolve, so does our need for a larger team. We are proud to have taken on talent in areas such as Sales, Marketing and Logistics, who bring new perspectives to the table, acting as a nice complement to those of us who offer the knowledge from years of experience. Our corporate headquarters expansion allows us to bring Packard to the next level, to service our customers more efficiently, and offer additional product choices to fulfill their needs.”
The company’s rebranding efforts further exemplify its evolution in response to purchasing shifts and trends in the HVAC/R industry. “Packard’s longevity in this industry is a great strength. Our extensive history with the strongest domestic suppliers, in addition to our vast experience with global sourcing, allows us to bring the highest quality products to our customers, with whom we have developed long-term relationships,” says Susan Kirkland, President. “But, we also want to make sure that we are communicating that 53-years does not mean that we are stale to market changes. Our new logo and “showroom” ready packaging shows that we are continually evolving and addressing the needs of the changing wholesale market. The new look was very well received when we unveiled it at the annual AHR Expo in Chicago.”
Packard will continue to pursue its new look and feel in 2012 with a website redesign, new advertising initiatives and an expanded presence in the online arena.
In 1959, under the leadership of Albert Taft, Packard Inc. was born in the small town of Lima, Ohio stepping into the HVAC industry as a reliable source for surplus HVAC/R electric motors. Tom Campbell joined the Packard team in 1972 and immediately saw a need in the market for a complete line of replacement motors and introduced the Packard line of motors to the market. In 1984, Tom moved the corporate office to Atlanta, Georgia and purchased the company from Mr. Taft in 1989. This marked the transformation from a small surplus distributor to a full line master distributor of heating, air conditioning, refrigeration, and appliance motors and parts.
For many years, Packard Inc. has been a master distributor for manufacturers all over the world, including, Century, Fasco, McMillan, Genteq, Parker, Lau, Wellington, Morrill, EMS, Bristol, and Embraco. In 2012, Danfoss and Elco were added to Packard’s line. Coming in the spring and summer of 2012 is the introduction of the Titan Max™ Contactor as a direct replacement for the Furnas DP contactor, the professional grade Titan Pro™ Capacitors, as well as the American-made Titan HD™ Capacitors.