The HARDI Foundation recently announced the kickoff of a major research effort. In partnership with the Indian River Consulting Group (IRCG). The project is sure to add value to both the distributor and supplier communities alike. The project will focus on "Distributors Role in Demand Creation,” and answer pressing real-world issues with urgent financial implications such as: the ROI of your distributor channel, go-to-market strategies, channel compensation and more.
Visit http://www.hardinet.org/demand-quantification-project for complete information.
- The foundation has approved the seed money to assure HARDI wholesale distributor participation in two research consortia carried out by the Texas A&M School of Industrial Distribution. The Consortium on Sales and Marketing Optimization was completed in April of 2010, and the Optimizing Distributor Market Growth and Share consortium was completed in April of 2011. The HARDI Foundation also sponsored workshops following each respective consortium where HARDI member companies were able to participate and disseminate the results of the consortium as it applies to the HVACR industry.
- The Foundation approved the formation of the Center for Energy Efficiency Optimization (CEEO). The CEEO is dedicated to researching the opportunities that exist for wholesale distribution in advancing energy saving technology and practices in residential, commercial, institutional and industrial applications, including renewable energy technologies. While not trade specific, the initiative would provide a platform for any wholesale distribution entity interested in defining and developing their role in driving energy efficiency in their respective industry.
A research project is currently underway identifying how HARDI distributors could grow their business models by focusing on residential HVAC utility energy efficiency programs. Improving public utilities' awareness of full energy efficiency opportunities (via communication/promotion) is key. This project is necessary to confirm the impact high efficiency HVAC systems installations and retrofit opportunities have on improving the deficiency of older models.
Meeting New Challenges
To maintain world-class HVACR distribution, the HARDI Foundation is continually focused on assessing pressing industry issues, exploring learning needs of the industry and uncovering effective means to respond to new challenges in the distribution of equipment, parts and supplies to the global HVACR market.
Through good governance the foundation will pursue opportunities for contributions and industry financial support of programs.
No single business entity is fully capable of undertaking critical research and studies that will advance the industry as a whole. Only through the collective power of the membership as manifested through the HARDI Foundation, and in turn, the foundation's ability to reach out to other like-minded industry organizations, can distributors continue to refine and improve the channel.